Every website needs an exciting and unique About Us page that drives customers to purchase your product or service. You can either write this yourself or get creative, but keep in mind that the About Us page is perhaps the most important on your site. With that in mind, stick to the following tips, and we’ll look at what a great About Us page can do for your business. Remember that a strong About Us page can be compared to the successful “About Us” web page for your real estate website. A strong About Us page can act as a physical representation of your company, explaining who you are, what your mission is, and what you do. Above all, the About Us page needs to make a positive impression – one that’s pleasant to look upon.